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  1. Home
  2. Deep Dive
ChatGPT versus Google Bard: The Deep Dive

ChatGPT versus Google Bard: The Deep Dive

The Origins All changed, changed utterly: A terrible beauty is born. On 30th November, a company called OpenAI launched an artificial intelligence chatbot, called ChatGPT. While not the first AI chatbot to be presented to the masses, its detailed and articulate answers across a wide variety of knowledge domains has seen it garner attention that […]

Deep Dive
Lithium: The Deep Dive

Lithium: The Deep Dive

How Lithium became the most sought after mineral in the world   The Origins High School chemistry was hard. That is, until the rare day that the teacher takes out a bunch of jars and the bunsen burner. “Now class, this is Lithium. It gives a red smoke when it is burnt!” For most that […]

Deep Dive
Ford: The Deep Dive

Ford: The Deep Dive

Henry Ford didn’t invent the car but, as far as his time period was concerned, he damn near perfected it.  The self-taught inventor began building his own horseless carriages out the back of barns in the dying days of the 19th century. Convincing investors to back him to make them on a commercial scale, he […]

Deep Dive
Lynas ASX

Lynas: The Deep Dive

While rare earths are required to build all kinds of tech, few meaningfully appreciated the minerals’ worth before Lynas. It was only when China threatened to cut off supply to the United States did the ASX miner’s value come into full focus. But now rare earths are firmly in the spotlight and Lynas is in […]

Deep Dive
Transurban: The Deep Dive

Transurban: The Deep Dive

Transurban has managed to outplay politicians and rivals alike to build one of the dominant monopolies in Australian history. Read more below. The origins of Transurban In 1994, Australia looked very different. Emerging from the recession we had to have, Paul Keating was in the Lodge and Allan Border was captaining the Australian cricket team. […]

Deep Dive
Shopify: The Deep Dive

Shopify: The Deep Dive

Shopify, one of ecommerce’s most exciting names,  was born during the “dark ages” following the dotcom crash. Here’s the story of how the Canadian company became a genuine contender for Amazon’s crown. The origins of Shopify In 2004, three friends decided to set up their own snowboarding shop online. Called ‘Snowdevil’, the store operated exclusively […]

Deep Dive
REA Group: The Deep Dive

REA Group: The Deep Dive

There are few things as revered or as discussed as property in Australia and yet REA Group has managed to (almost) monopolise the national conversation. Beginning as an online version of the classified pages, the company has expanded into a property juggernaut that has aggressively pushed into nearly every corner of the property market. In […]

Deep Dive
Coal: The Deep Dive

Coal: The Deep Dive

For thousands of years, humans have been mining and burning coal as a form of energy and heat. But it was only during the Industrial Revolution that fossil fuel became truly ubiquitous. In the three centuries since, coal has been king as the cheap energy source powered global growth around the world as nations went […]

Deep Dive
Disney: The Deep Dive

Disney: The Deep Dive

One of Hollywood’s great success stories, Walt Disney and the company that bears his name changed cinema forever. Creating some of the most iconic characters and films of all hime, this is the story of how a bankrupt animator built a creative powerhouse that 100 years on is still innovating and still entertaining the world. […]

Deep Dive
Spotify: The Deep Dive

Spotify: The Deep Dive

Spotify has been at the coal face of a changing music industry for more than a decade, pioneering streaming and amassing hundreds of millions of listeners along the way.  The origins of Spotify Twenty years ago, the music industry faced its greatest challenge yet. The arrival of broadband internet meant households could suddenly stream, download […]

Deep Dive
Lululemon: The Deep Dive

Lululemon: The Deep Dive

Lululemon is today one of the most valuable apparel brands in the world with some analysts making parallels to Nike. Here’s what you need to know about the athleisure company you can’t escape. The origins of Lululemon Activewear is now so ubiquitous that it’s difficult to remember that it wasn’t always a pillar of women’s […]

Deep Dive
Tesla: The Deep Dive

Tesla: The Deep Dive

The launch of Tesla flew in the face of all conventional market wisdom. To find the last successful U.S. car start-up, you’d have to go back to Chrysler in 1925. Yet Tesla launched anyway and despite at least two close calls with bankruptcy, the company is not only profitable but has helped make EVs cool. […]

Deep Dive

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